Wednesday, January 28, 2009

Today I went to Toastmasters Meeting at the 1 Sansome Street. It's called the Golden Gate Toastmasters Club.

35 attendees!!! It's no kidding. This is one of the largest crowd (if not the largest) attendees in any TM meeting in Bay Area!! But it's not entirely surprising because I think it's the 2nd oldest TM Club in the world!!

Today, I witnessed 3 speeches and all are rather inspiring but one of the speech really go above and beyond. It's speech presented by Michael. I think the speech title is "Changing Mind".

In the speech, Michael shared 3 stories and 3 lessons. Lets jump straight to the lesson.

1. Everything You Do Matters

The moment you switch on the TV, open up the e-mail or using any of your 5 senses, the wiring system in your brain changes and it repeats itself. That's how addictive bad or good behavior repeats in a pattern form.

2. Your Brain Is Changing

Knows that it's capable of everything and anything that you could ever imagine. It'll evolved and adapt if you keep training it.

3. Life Is Shape By Your Mind

The Law Of Attraction......

After the end of the meeting, I walked over to Michael and congratulate him and asked him 1 question.

"If you could recommend me 1 book to read, what would it be?"

Michael responded......
"The Brain That Changes Itself" authored by........ (to find out)

For someone who could give such inspiring speech, I guess it must be a great book.

I'll pick it up from the library.

To all... have a pleasant week!!

Cheers,
Kian
PS: If you like the post, please drop a line and give some of your comment.

Friday, January 9, 2009

The Psychology Influence of Persuasion

I just completed one of the Top 10 Books In My 2009 List - The Psychology Influence of Persuasion by Robert Cialdini.

This is a classic book that I think all marketers around the world should be reading. And, I'm not the only one who said that. Even Journal of Marketing Research says...

"For marketers, this book is among the most important books written in the last ten years!!"

This is a no nonsense book. Here is what briefly entailed in the book & what I've learned with respect to the principles of persuasion:

1)Expensive = Good - Use to overcome the stereotype, who thinks expensive means good quality (So, who says, we should sell ourselves down or in business compete on price!!)

2) Contrast principle - Sell the high price item first, because when it comes to selling low price item later, it will not seems as high, in comparison (applicable in selling real estate by introducing expensive inflated run-down houses before presenting the actual house for sale, clothing and even automobiles, and also applicable reduce your parent's anger when you fail your exam - yes, it's on page16, attractive women magazines rated lower)

3) Law of reciprocation - get yourself a coke & get one for your friend too, free sample, offer coke then raffles tickets for sale, returning favors,

4) The power of the word "Because" when asking for favor

5) Rejection & re-treat techniques (submitting high proposal & lowering it down later)

6)Commitment & Consistency (Greet everyone with this.... "How are you feeling today?", and everything following the reply will be consistent, responsibilities when requested, consistency by action taken, how toy manufacturer get you to buy again after the Christmas or New Year season even after you've exhausted your budget for your children, how American POW claimed Communist is better, Amway "writing it down principles", public commitment = lasting commitment, lowball techniques)

7) Social proof (Canned laughter, watching group of peers reacting in a movie, influence by ppl just like you, courtroom, pluralistic ignorance phenomenon on the Catherine Genovese's story where she was attacked & stab 3 separate attack over 35 minutes watched by 38 respectable law abiding citizen but no one take action to call the policy, direct responsibility will get ppl to do the things he need to do, imitating behaviour of ppl just like you, the influence of headline story in newspaper on car & plane crash - calle dthe Werther effect

8) The Friendly Thief principles - physical attraction similarity in are of opinions, personality traits, background, or life-style & that explain why conjoint efforts toward common goals bridged rancorous rift between groups, weatherman pay price for nature curve ball due to the power of association, the use of word "We" and "They" changes to avoid association with public image)

9) Authority principles (Milgram's shock test 450-volt shock to audience, Dressing - clothes & trapping, Title (such as Dr., Judge, Professor or Commissioner, 12% daily-medication error happens given US Helaht Care Fianncing Administration estimate,

10) Law of Scarcity (rebellious action such as Romeo & Juliet and how the couple's feelings & devotion develop so quickily, also why young women date old man, how competition drive scarcity, psychoogical reactance words such as "censored, restricted availability, rare, banned, exclusivity", scare-supply news are not generally available information, ABC's Barry Biller (commonly known as the "miracle mogul" in the TV and motion-picture industry pay USD1 million for learning this principle, setting 5 appointments for a car sale

These are the 10 things I learned from this book that I could extract out. It's a 300 page book & I could list them all here. So, you can go and get yours at local bookstores.

I'll be back to amend this page for grammar error & to make it easier to read, when I have the time. I felt I remembered more when I write this down and recap it after reading the book. I think I should do this for the next 9 books that I'm going to read this year. So, not only I learned, but the reader of this blog will learn something too... without reading the book. :)

If you like the post, please leave your comment below because I read every comment posted here.

Cheers,
Kian

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Thursday, January 1, 2009

Top 10 Goals For 2009

Wow!! It's New Year Day Today.

1st day of 2009.

I guessed it is the trend of doing some goal setting during this time of the year. It's the society which shapes the way we think, how we react and eventually what we do.

Who is there to say that goal setting must be set on the 1st day of the year?!? If you think about it, it could be done everyday and the best, anytime of the year!!

Now... lets penned it down, the achievement to be made in 2009. Here are my brief list:

1. My achievement is enjoying more time with my wife and make her feel happy, certain and grow her self esteem.

2 My achievement is asking better questions to myself, so that I can focus on achieving what I really want in life.

3. My achievement is exercising 3 times a week for better health, mind clarity, physical energy and mental alertness to do what I want to do everyday passionately.

4. My achievement is to run 6 online businesses, creating new sources of income in 2009 that will generate Monthly, Instant and Future Revenue (MIF's Revenue) that requires little of my attention.

5. My achievement is to improve my knowledge in marketing, persuasion, leadership and observation skills and applied them in my daily life.

6. My achievement is to expand my network of friends, colleagues and partners, supporting each other to greater heights in all aspect of life.

7. My achievement is to connect with my inner-self in a deeper manner so that I could be more grateful of what I have in the moment.

8. My achievement is to give a speech in front of 500 audience or more, just for the sake of getting the experience.

9. My achievement is to connect with my family members (parents, sister, aunties, uncles and cousins) through better communication and more frequent contact.

10. My achievement is to find the simplest, fastest and out-of-the-box methods and strategies in everything I do.

Em... I know it, I know it. Some may says it's not specific enough... and I could totally agreed and that's why I say that this is only a brief list. I've a more substantive, precise "achievement for 2009" that I've written.

The fact, is.... not me. But if you so happens to read this blog, you might just want to start writing down your goals/achievements in 2009 regardless of when the time you read this blog.

But... there is something more important. Goals should cover these 6 different areas of our lives... (it's called the "Wheel Of Lives) that are as follows:

a) Physcial
b) Relationship
c) Spirituality
d) Career
e) Finance
f) Emotional

Then, chunk it down into smaller pieces, know why you want to achieved them and what are the action plan for each of these achievements.

Then... only it's called a complete goal for 2009.

Okie... I've to get down to work and if you like what you see or read in this blog, please do share your ideas, goals and dreams here. I would love to hear your feedback and remembers, goals that are not share, often get buried.... communicate it to the world (eg. listing them here in the comment below), will strengthen them and force yourself to commit to it.

Don't worry about what the world is going to say or even judge you, if you did not achieve them. Because I believe, we are accountable to ourselves more than to others.

Your friends, family and colleagues have more things on their plate, busier that ever today then, spending time judging people.

In fact, if they are true friends, family and colleagues, they will even support you, right?!? :)

So, go ahead and give your comment, list and share your goals here.

Have A Splendid And Splashing NEW YEAR!!

Cheers,
Kian