It takes 8 impressions before someone takes any action. I was told that's what makes people to take action on any marketing campaign.
Today, I discover it need only 2 impressions for me to take action cos I'm really interested in those topic presented to me.
This week, Bill Harris sent me a letter on "Photo Reading", it caught me thinking maybe I should get another speed reading cos since the last one I brought Eye Q, wasn't working that well for me after 2 months of practice.
Then, Mike Keoning the video guy sent a mass e-mail, talking about speed reading again. In his 5 steps of speech reading, he referenced to Photo Reading course he had taken.
So, here are my understanding or commonality that I found would help me or your audience take action:
1) Impression coming from different people (Bill Harris & Mike Keoning)
2) Impression coming from different medium (letter & video/e-mail)
3) Selling is Education of the products
4) Implicit versus explicit (the technique of incorporated sales is so powerful, that people is literally want to check it out if they resonate with the product)
Here is the link to photoreading course that you'll be able to get 59% off the original price:
www.learningstrategies.com/amazingspeed
but before you do anything, why not check out Mike's 5 Steps Speed Reading Secrets
Hope you enjoy it.
Cheers,
Kian
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